Best Free Email Accounts. Similar to last month, Gmail’s share decreased—from 89% to 86.2%—but it still has a stronghold in top place as the most popular webmail client. It still has a strong following, despite the growth of mobile and webmail clients. The list includes examples such as abc123, which can be guessed by anyone trying to access the account and doesn’t necessarily require a hacker. Elastic Email has market share of 5.70% in email-service-provider market. Gmail is trusted by 36% of those who are 55 to 64 years old, while 29% went to Yahoo. It highlights global trends across all industries and verticals. Do you remember a time before email?If you were born after 1995, probably not. Litmus has reported on email client market share over the years to help email marketers everywhere understand monthly market trends for email clients, like Gmail, Apple Mail, and more. Gmail was awarded an honorable mention in the Bottom Line Design Awards 2005, which ranked new technologies for expected success and current appeal. Email client market share breakdown According to the latest data, as of November 2022, the two most used email clients in the world are Apple and Gmail. The third most relevant provider, Rackspace, holds a little over 4%of the market share. It has become a truly essential element, not only in our communication but in our lives. While it is the most popular email service among Germans, in terms of mobile net reach it was overtaken by. To learn why. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2022, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. If you’re using an Android device or a PC, you’re probably also using Google’s Gmail app or the service’s web client. Mail, and Hotmail. Still curious? Find out with a free trial of Litmus Email Analytics. 1. Wondering how your subscribers open their email? After Apple iPhone, Google holds a 25% share of the market and email client revenue. Automated machine learning (ML) is responsible for stopping over 10 million potentially harmful messages from reaching Google’s users every minute, according to Gmail Metrics. While new technology is one way email has changed over the past few years, one of the more notable trends is that email is actually continuing to grow. , Apple’s share increased from 57.2% to 59.8%, a growth of 2.6%. The communications services group has emerged as the S&P 500's best-performing sector in early 2023, highlighting the shift in market leadership after stocks sank into a bear market last year. Light Mode’s share decreased by a hair, from 74.3% to 74.2%. It’s true that Yahoo! . About 40% of all emails are opened in webmail clients. 72% of the world’s smartphone market share. Outlook.com - Another Top, Free Email Provider Outlook.com is a free business email provider. Like its desktop counterpart, it is a first-class email client with excellent rendering capabilities. It might be a difficult task to imagine the world without Gmail, and yet we still tend to take it for granted, just as we do with numerous other things we got used to. With 25 updates in five months, the inner workings of an Android user’s Gmail app changes every six days, so previewing all emails with a tool like Litmus Test is crucial. It allows businesses to create a Gmail account under Google with the extension “@yourcompanyname.com,” depending on what you want to name your company. The Smart Network Data Services (SNDS) gives you the data you need to understand and improve your reputation. Using Different Memory Modules in 2023! In third place is GoDaddy’s email hosting service, which has a market share of just over 16% and services more than 1.2 million domains. In total, 44% of people choose Gmail, and 26% would rather go with Yahoo, for their emailing needs. Samsung mail is the native email application on Samsung Android devices. If you’re investing in email marketing, it’s essential that you optimize every message and campaign you send for mobile devices. Despite Yahoo’s rocky history, the company still holds on to a significant share of email users. According to Radicati, the answer is 1.75. It was decided later that this number should be increased even more, as some of the heavier users required even more storage. Yahoo! According to Datanyze, Mailchimp owns 72.68% of the email market share. Detection for Orange.fr was added on June 2022. Wondering how your subscribers open their email? Although Outlook also offers mobile apps for both iOS and Android devices, it’s not the first choice for the vast majority of users. Let’s take a closer look at each Apple subcategory: Apple Mail Privacy Protection’s share grew by 11.88%, from 44.6% in January to 49.9% in February. The optimization of the algorithms that target spam is so effective that just 0.05% of messages that shouldn’t have landed in the spam folder end up there. Gmail statistics for 2022 show that with G Suite, companies using Gmail accounts can now bypass the restriction of having a compulsory “@gmail.com” at the end of their email accounts. What were the most popular webmail email clients? When conducting an email outreach campaign, it’s common practice to send emails during morning work hours to try and reach people while they’re in their inbox. Mail has climbed up three spots, now ranking #6 in the email client market share. More email clients can be detected using Litmus Email Analytics. Can You Mix RAM Brands? This is very similar to what other case studies, like this one from the Moz blog, have previously found. Gmail statistics reports all conclude that 60% of these types of businesses went for the Gmail option rather than have their own dedicated email domain or a different provider. Since determining the client in which an email is opened requires images to be displayed, the data for some email clients and mobile devices might be over- or under-represented due to automatic image blocking. So, I was curious to see how it played out during the first quarter of the new year. Most desktop and laptop users rely either on web clients through iCloud such as Apple Mail, or on cloud-based external services like Gmail. When looking at the page through the Wayback Machine, a tool that shows historic changes to pages on the internet, we can see that this data hasn’t been updated since being published in 2007. Verizon Media started merging the infrastructure of their email services—Yahoo! , its share was 4.9%; this month it’s at 20.3%. 9 Expert Tips to Improve Email Marketing Performance, Animated GIFs in Email: Examples & How To’s [Guide], The Ultimate Email Checklist: 29 Things to Check Before You Send, Contact 675 Massachusetts Ave., 10th Floor Cambridge, MA 02139 +1 (866) 787-7030 hello@litmus.com. At 65.06%, Apple has the majority of the email client market share. 1. In order to celebrate Gmail’s first birthday, Google decided to give every user 2 gigabytes of free email storage. to 5.6% over the course of the past six months. The leading vendor in the Email Client Industry was Apple Mail with 40% market share in 2020. Mobile is recovering nicely as the most popular place for emails to be opened (it took a hit in the middle of 2020). Yahoo! They’re now 1.8 billion users. Gmail users appear to find the messages tagged as Updates most relevant, as 28% of these messages are read through. The purpose of the calculator is to show just how valuable a simple backup of your emails can be. At Kinsta, we regularly write about the best practices for email marketing, and other tips to help you grow your online business. Outlook’s reign as the most popular desktop client is relatively new, as it’s typically occupied by Apple Mail (macOS Mail)—something we pointed out. Global email platform market share 2021 E-mail opens worldwide 2022, by platform Show all statistics (5) E-mail users Most used methods for communications in the U.S. 2022 Share of U.S.. Windows dominates the desktop OS market share with 74.96% of all users (compared to macOS’s 16%). However, the fact of the matter is that while Gmail does have a 26% market share of all emails in the world, there is one service provider that has managed to beat the iconic emailing service out for the top spot. Fast forward to October 2018, and Gmail already had 1.5 billion users. Making sure emails render beautifully before you hit the send button with tools like Litmus Test is a way to do this. As of June 2021, Google and Microsoft are the dominant providers among popular domains, with 28.5% and 10.8% market share, respectively. © Litmus Software, Inc. 2005-2023. And 10% more than it did when I produced this article back in March 2020. This will allow you to customize your information and profile picture, which can improve your open rates. Microsoft Outlook is often the de facto email client for most businesses. Yahoo Mail is a web and cloud-based email client that can be utilized on a variety of devices. Where did we get all this data? The top alternatives for Elastic Email email-service-provider tool are GoDaddy Professional Email with 91.23%, Benchmark with 0.76%, EveryCloud Email Security with 0.70% market share. However, Gmail account statistics for 2021 show that this is the first time that Gmail will occupy the number one spot. We analyzed nearly 3 billion email opens in January, February, and March of 2021 to find out the most popular email clients, apps, and devices. However, it comes with a lot more features that favor businesses and business owners. Welcome to the world of an average Gmail user. Here’s a look at the most popular email clients in February 2022, and what shifts happened with email client market share last month. In 2019, around 293 billion emails were being sent each day. Like Comment Share. Felix Richter Data Journalist felix.richter@statista.com +49 (40) 284 841 557 Description This chart shows the top 10 email clients worldwide based on the share of email opens in March 2019.. That figure may seem high, but it demonstrates how important a user-friendly email client is, which is why it’s no surprise that Apple Mail leads the pack. Apple Mail Privacy Protection continues to increase, from 44.2% last month to 49.4% in February, growing by 11.76%. The top 3 most popular mobile open environments continue to be the same: Apple iPhone (iOS Mail), Google Android, Apple iPad (iPadOS Mail). Windows Live Mail is slowly losing desktop email client market share but is likely to stay #3 for quite awhile (fourth place has significantly less share at 0.1%). david suliteanu biography; . Mail. The common complaint among Gmail users was that there was no ability to insert foreign phrases for languages such as Cantonese. Use Ask Statista Research Service, "What e-mail provider do you primarily use? In order to accommodate its global audience, Gmail is available in 72 languages. All of these features have since been incorporated into the standard Gmail service, and so Inbox by Gmail became redundant. Find out with a free trial of Litmus Email Analytics. Still curious? You only have access to basic statistics. The French were over the moon when this feature was announced. Although not popularly discussed like social media, Google mail (also known as Gmail) is one of the most successful and most used email services worldwide, with billions of followers. © Litmus Software, Inc. 2005-2023. Today, email is a ubiquitous form of communication in both the personal and professional world. Will this give Windows Live Mail, currently #11, a chance to break through to the top 10 again? This means that businesses relying on email outreach as a method of driving results are starting to put more effort into personalizing their emails and warming up their prospects before reaching out. An interesting piece of Gmail statistics here. Because of the slight lead in market share, Gmail has a small advantage here. Wondering why we categorize Gmail as webmail? As mentioned before, improvements are being made constantly. Discussed below are some of the most recent Gmail stats for 2022 for your perusal. These users will receive an encrypted link in place of the email, which they can decrypt using a passphrase you've shared with them privately. Mail, AOL, and Verizon—in 2018. All rights reserved, Build error-free, effective emails quickly, 50,51.40,54.20,57.37,57.16,59.78,60.66,57.15,57.97,58.28,57.36,57.72,59.29,59.50,65.06,64.31, ongoing changes to how email metrics will be reported, www.litmus.com/email-client-market-share/, Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License, View Information about CCPA/CPRA Compliance. After T-online.de was bought in 2015 by the Stroer Group, (a multi-faceted digital and 'Out Of Home' news organisation) its share of the email market grew. With this in mind, when sending emails out, you might want to consider sending from a Gmail account of your own. In Q1 2019, 18.2% of all emails were opened on desktop email clients, up from 14.3% in Q2 2018. Today, email is a ubiquitous form of communication in both the personal and professional world. People find the spam filtering that Google applies to their messages effective, according to Gmail statistics per user. Some email clients may be over- or under-represented, particularly with mobile and webmail. Mail: 14.8% Outlook.com: 2.4% Top 3 desktop opens Not many users are aware of this feature, as it is hidden in the settings and it wasn’t heavily advertised. This is extremely powerful for those in the marketing world. However. It's joined the leading lights of Germany's email providers. When we reported on this. Learn, how Gmail opens are reported in Email Analytics, Taking the top spot is Outlook, with a share of 53.9%, up by 3.5% compared to last month. Here’s what we found…. 10 ft fence pickets; mark dellagrotte record. In fact, 68% of Gmail users are between the ages of 18 and 34, most of them being on the upper end of that spectrum. Mail: Best for Lots of Storage. December 2022 Email Client Market Share Calculated from over 1.6 billion opens in Litmus Email Analytics in December 2022. Although Gmail remains the top webmail email client, its exact share of webmail opens has been fluctuating since the pandemic started, from 71-80% and now sits firmly at 75%. Or, create an account for $20 off your first month of Application Hosting and Database Hosting. 19% of those who belong to the same age group use Yahoo as their main email service provider. We recommend using email client market share as a reference point for insights on the industry as a whole, but the key to unlocking your potential lies within your subscriber base. Some email clients may be over- or under-represented due to image blocking. This category includes information about users’ purchases, such as receipts and shipping updates. However, even with this decline, Apple iPhone (iOS Mail) continues to hold steady as the most popular mobile email client. Corporate solution including all features. This enables them to open important emails immediately. Mail, Outlook, Apple Mail, and even AOL Mail. © Litmus Software, Inc. 2005-2023. Hotmail and Yahoo Mail were built with HTML, and it caused them to load relatively slow. LicenseYou may republish this data on a non-commercial basis. TechJury is his way to help users find detailed, unbiased information about all aspects of technology, the glorious opportunities it presents, the threats it poses, and the ways to stay safe in the modern world. According to Acoustic’s 2019 Marketing Benchmark Report, mobile open rates can be as high as 52.9% for the Automotive industry, and as low as 18.0% for Insurance. Mail supports the SMTP, POP3, and IMAP protocols and is commonly used with popular email platforms like Yahoo Mail, AOL Mail, Gmail, and Exchange. Social updates aren’t as important to Gmail users, as just over a quarter of this type of messages is opened. Today, most students and businessmen and women across the globe couldn’t even begin to imagine their day without Gmail. Microsoft joined other big tech companies in turning to . On the contrary, these partnerships often allow us to give you discounts Taking the top spot is Outlook, with a share of 53.9%, up by 3.5% compared to last month. The key takeaway here is that, regardless of your industry, it’s likely that the majority of people reading your emails are doing so on mobile devices. Students and those conducting business in this part of the world complained about the inability to insert symbols into their papers and business correspondence, so Google decided to acknowledge their demands. The limited beta version was released at this date, and it took more than 5 years of testing for the final version to be released, on July 7, 2009. Some studies indicate that the number of spam emails may be as high as 84%! New technologies have enabled marketers to take more advantage of email than ever before. This makes Outlook the most popular desktop email client—now ahead of Apple Mail—and the #3 most popular email client overall. Others like Outlook, Apple iPad, and Apple Mail, have a market share of 9.1%, 8.5%, 7.5%, respectively. Gmail is used by 61% of those between the ages of 18 and 29. The . Apple iPad continues its downward trend in mobile email client market share. If you are an admin, please authenticate by logging in again. "Primary E-mail Providers According to Consumers in The United States as of January 2017, by Age Group. On top of that, Buchheit added 1 GB of storage space, compared to the 2-4 MB provided by his competitors. Even so, the numbers show that Samsung users prefer to stick with other email clients as opposed to utilizing the manufacturer’s default software. In contrast, Google Android has been increasing its share over the past few months. Apple’s Mail Privacy Protection Is Here: What It Actually Means for Email Marketers and What to Do Now, How to fix Outlook.com replacing “body” with “div” in your emails. }; is winning against Outlook. The majority of Social messages are received by users, Gmail app statistics say. This new feature will kick off by July 2022 across all Google Workspace for Education accounts. Get a personalized demo of our powerful dashboard and hosting features. Another interesting takeaway from this data is that nearly half of all workers say they check their email every few hours. The disappointing truth is that just 8% of users could be bothered to think of slightly complicated passwords in order to protect their privacy. Mail (8% market share) Samsung Mail (2% market share) Samsung is by far the most popular high-end Android smartphone manufacturer on the market. Because we know that 300 billion emails are sent every day, we can easily answer this question – How many spam emails are sent per day? Despite that massive lead, more iOS and macOS users engage with emails, which is a key takeaway for email marketers. This is especially true with the advent of cold email outreach software, which allows you to do so at scale. window.onscroll = function () { This amounts to over 3.5 million emails being sent every second. Leading email service providers (ESPs) used for marketing purposes according to industry professionals worldwide as of April 2021 Additional Information © Statista 2023 Show source Get. Outlook: Best for Multiple App Integrations. That statistic may come as a surprise — not because Apple Mail is lacking in functionality, but because Android devices hold 72% of the world’s smartphone market share. Home. How Much of The Email Provider Market Does Mailchimp Own? This far outpaces other providers such as Outlook and Yahoo! (Litmus, 2019) Desktop clients accounted for 18% in 2019. The analysis of all emails sent to Gmail users found that over a fifth (22.1%) of messages are classified as Updates. Litmus empowers you and your team with the tools and insights you need to ensure a consistently great brand experience for every subscriber, work more efficiently, accelerate campaign performance, reduce errors, and stay out of the spam folder. February marks the sixth month we’re able to track Dark Mode usage with Litmus Email Analytics. Cloud Service Provider Outlook.com is the latest incarnation of Microsoft’s long-lived webmail service. Mail. Another increase in online data storage limit from Google was announced on May 13, 2013. About 28% of all email opens happen on iPhones, and an additional 9% come from Apple’s iPad, the #2 most popular mobile email client. Litmus accelerates your business with advanced email tools that empower your team to deliver the best brand experience and get the best results. In Q1 2021, it shipped 22% of all of the world’s phones compared to Apple’s 17%. Wondering why we categorize Gmail as webmail? Backtrack to May 2015, Gmail had just 900 million users. In comparison, GoDaddy leads the market of providing services for smaller domains, with a 29% market share. If you’d like to use this data commercially, please contact us. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes.
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