The product strategy workshop can help summarize the current state of a product and collect the opportunities. Dies ist ein weiteres Framework, das du zu Beginn des Prozesses für strategische Planung verwenden wirst, weil es die Richtung für deinen gesamten Plan vorgibt. As soon as you put strategy and planning together, planning will always win. Depending on the situation, some blocks will be more critical than others and therefore require more attention (see sidebar, “Re-create, recommit, and refresh”). Taste for connecting ideas with people. 20231 Jahr 5 Monate. Die gute Nachricht ist, dass diese Frameworks viel einfacher sind als man denkt. If they are measured on sales, they will always want more space. Facilitating during that 15minutes break is an important thing. OKR Champion Workshop In dem zweitägigen Workshop durchlaufen wir ein komplettes OKR Quartal anhand einer Case Study und üben das Formulieren von OKRs. You can update your choices at any time in your settings. This method considers “standardized reading tests” as another reading genre that helps students develop an understanding of how the test passages are designed. Often during these breaks you'll have the change to talk to someone face to face who has been very quiet or skeptical or both. By unpacking these complex dynamics together, the leadership team arrived at an accurate, sharp diagnosis: the company needed to restore mainstream shoppers’ trust in its prices. Als zuverlässiger Partner hat T-Systems den Kunden von der Strategie über die Einführung bis hin zum laufenden Betrieb beraten und unterstützt. Wenn du feststellst, dass es gefährlich viele Ersatzprodukte gibt, muss vielleicht die Differenzierung bei deiner strategischen Planung eine wesentliche Rolle spielen. Passionate sustainability expert. Sie stellen jedoch zwei Teile eines Ganzen dar. That’s a good way of also getting the approving of budgets out of the way. But the reality is, most companies don’t work like this. These working draft AIPs are still very much works in progress. Over the course of the three sessions, the attendees will create an integrated strategy map using a set BSC template. Getting executives to grapple with the issues can be a messy process, and the debates may be quite personal. How do you want participants to FEEL when they leave? In conversations with senior executives, we occasionally hear some version of this saying: “I’d rather have a good strategy and great execution than vice versa.” We believe that this attitude reflects confusion about what great strategy is. The short-term pain (lower revenues and higher costs) would ultimately lead the company to a market-beating position. & Strategy Workshop is an hands-on discovery session on the three Stratey Tools simulations – and how you can use them. An added challenge, of course, is that strategic choices often involve big changes over long, three- to five-year time frames. For a closer look at how to improve strategic planning, see “Managing the strategy journey” and “Dynamic management: Better decisions in uncertain times.”. Hier sind einige ausgewählte Beispiele: Mithilfe dieser wichtigen Überlegungen kannst du verhindern, dass du eine Strategie ausarbeitest, die sich nicht mit den Ereignissen um dich herum deckt. Without such changes, they couldn’t connect the necessary steps to a longer-term goal and naturally reverted to their old ways, creating a backlash that inevitably undermined the strategy. Workshops are carefully designed to extract specific yet often latent knowledge, build consensus across multi-disciplinary teams and get us from Point A to Point B. Es entstehen Klarheit und Stringenz durch die Betrachtung von Wirkungszusammenhängen, Größenordnungen oder Abfolgen. It also requires a curiosity that’s woefully lacking in some strategic-planning processes. facilitating a simple, but effective, one day strategic planning workshop that will quickly clarify the strategic direction of any organisation or team. The Futur’s Brand Strategy Fundamentals Course & Workshop with Anneli Hansson Cost: $199 or $299 with workshop | Length: 30 videos | By: Anneli Hansson Learn to facilitate workshops with a proven brand strategy framework and become your clients’ go-to for solving their big business problems. Rather than causing big catastrophes, it usually causes inertia, and the risk that your company moves slower than the market it’s in. I’m sure you can apply the same principle in other businesses. Schnelleres, präziseres Arbeiten dank Vorlagen, Insider-Tipps von Power-Usern für die Zusammenarbeit, Fallstudie: Spokeo schafft die Voraussetzungen für Innovation, Ansprechende Seiten für eine bessere Projektzusammenarbeit im Team, Videos auf den Seiten verbessern den Wissensaustausch, Management von Benachrichtigungen und Meldungen, Aufbau einer echten zentralen Informationsquelle für dein Team, Framework für Objectives and Key Results (OKRs). One of the biggest misperceptions about post-merger integration is that it can simply be tacked on to existing day-to-day responsibilities. The Strategy Tools simulations are … Most frameworks cover the basics of strategic planning (mission, vision, goals), but include additional sections and have more specific focus areas. A proposal. Verwende eines (oder auch mehrere) der acht Frameworks, die wir hier besprochen haben, um Maßnahmen zu Umsetzung deiner ehrgeizigsten Unternehmensziele ergreifen zu können. … These shifts are hard to do. But you need a parallel track to do strategy, and that has completely different timing. There is a simple way of doing that: don’t have cross-subsidization by creating attacker units that report separately. On the positive side, the company was steadily improving its margins and winning customers from a higher-cost competitor. ), capture a laundry list of the important things you learned, heard and observed during the workshop. A strategic planning framework outlines how you will conceptually approach your strategic plan. I think of it like being on a dirt road in the Australian outback and you look in your rearview mirror. Eight shifts that will take your strategy into high gear, Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds. Document the most critical things you need to learn/acquire from the workshop. Zum Beispiel könntest du das Framework für Objectives and Key Results (OKRs) verwenden, um die in deinem strategischen Plan enthaltenen Ziele etwas zu konkretisieren. Proprietary insights are hard to come by. There are other people, and you want to look good to them. Nutze diese Zielsetzungsvorlage, um messbare, ehrgeizige Meilensteine festzulegen. It’s interesting that in our survey, by far the most respondents said they believe their companies, when evaluating performance, penalize noble failures and don’t recognize the risks someone took. Die drei Elemente – Strategie, Agilität und Beteiligung – waren voneinander unabhängig, unterstützten sich aber gegenseitig. Lerne die Vorlagengalerie von Confluence kennen, um den Wissensaustausch noch einfacher zu machen. What’s left over after subtracting the cost of capital from net operating profit. Die häufigsten Perspektiven sind: Sobald du alle deine Ovale gezeichnet hast, verbindest du sie durch Pfeile, um den Zusammenhang von Ursache und Wirkung zu zeigen. These straightforward modes of activity (exhibit) track the progression of a strategy from its roots as an idea through its emergence as an operational reality. Entwickle deine Unternehmensstrategie und präsentiere sie dem Führungsteam sowie dem Vorstand. So, we ended our book with a kind of manifesto for how you could manage your company differently. An example is the Dutch semiconductor firm NXP. In a perfect world, how would I like the conversation to unfold? Das Cloud Adoption Framework ist über die erste Anwendung bei der Cloud-Einführung hinaus ein Lebenszyklus-Modell, das Ihnen ermöglicht, Ihre Cloud-Strategie laufend weiterzuentwickeln und immer neue Umsetzungs- und Ausbaustufen sukzessive zu managen. During the strategic process, you’re inviting employees to have meaningful discussions around the company’s vision statement, strategic goals, and strategic objectives. Let me bring this to life with a bit of research I came across about how private-equity firms make investment decisions. An Asian telecommunications company, for example, had landed on an intriguing and counterintuitive strategy involving two big shifts: it wanted to move its target customer base from big business to the midmarket and to standardize its products rather than provide customized service to large clients. One evaluated investment decisions one at a time and the other compared two simultaneously. And you can see how, with the social side of strategy, that really becomes a problem. Tom Wright, CEO und Mitbegründer von Cascade Strategy, einer Plattform zur Strategieumsetzung, vergleicht es mit dem Bau eines Flughafens. Allocate time to “set the frame” for the day: an important primer of what participants can expect, Create a mix of small and large group activities, When possible, get people sketching their thoughts on paper, or on the whiteboard (visual thinking helps build consensus), For individual exercises, be sure to account for discussion time afterward, Be mindful of cognitive load, and build in breaks, Always set up the “why” before introducing a new activity/topic, Don’t hesitate to pose questions back to participants (e.g. Moreover, if the company made the move, would it stick with the effort when the time came to provide funding for people and technology? The enemy here is the base case, which is usually an extrapolation enabled by Excel, because when you click on a cell and you get the little crosshair and you drag it across, it’s easy just to extrapolate. Please email us at: A 2011 McKinsey survey asked executives to evaluate their strategies against ten objective tests of business strategy. An experiment put teams in two rooms. “OK, if that’s my momentum case, how much do I need to do to get to my aspiration? Rufe dein Team zu einer Brainstorming-Sitzung zusammen, in der du auf jede einzelne Kategorie eingehen kannst. Sie konzentriert sich vor allem auf das, was du tun musst, um von deinem aktuellen Zustand zum Zielzustand zu gelangen. Something went wrong. A commodity company, for instance, might falsely attribute its strong performance to the efficiency of its operations. But you lay your strategic initiatives on top of it anyway, and then usually there is a gap in your waterfall chart to budget that says “stretch.”. For example, some companies have, outside of their normal strategy-planning season, a set of regular meetings with an evolving agenda of big strategic topics and stimulating discussions about them to make decisions, so you get into a discipline and a cadence of strategic conversations. Before doing that, however, they stepped back to spend some time thinking through the idea’s broader strategic context—framing, in other words. Sometimes it’s luck, or good timing, or a stroke of inspiration. Companies often try to protect their earnings core from growth businesses. Sprache: Deutsch Weitere Termine: 27.-28. If you want to reengineer the way a company works, you can talk in themes and theories, but it tends to come down to lots of small things you do differently. In our experience, many companies forget this truth when they create strategy. Chris Bradley: I’ll describe this last shift with a story that’s relayed by my co-author Sven Smit. Remember, your role as the facilitator is to get other people talking about the right things, not to be the hero with the solution. Yet when senior executives invest the time and effort to develop a more thorough, thoughtful approach to strategy, they not only increase the odds of building a winning business but also often enjoy a positive spin-off: the gifts of simplicity and focus, as well as the conviction to get things done. This pressure is understandable in today’s always-on, fast-changing environment, but it can be hazardous to a company’s strategic health. This exercise could be elevated in importance by making it a core theme of the upcoming strategic-planning process. Biete einen einzigartigen Service und Support. It should be little surprise then that a lot of the risk gets edited out of the system. They’re … Das Konzept ist hilfreich, um Ziele nachzuvollziehen, tägliche Aufgaben zu verknüpfen und zu priorisieren und den Fortschritt mithilfe etablierter Metriken zu überwachen. The shift we suggest making is to go from this annual planning ritual to treating strategy as a journey. Also the leadership style is very different, because instead of talking to each BU president and accepting their plan as a package deal, you actually have portfolio visibility at three or four levels down the organization. 4,5 Stunden die komplette Theorie des OKR Frameworks und bildet die theoretische Grundlage für die Workshop-Tage. Du hast viele Frameworks für strategische Planung zur Auswahl und eines ist nicht unbedingt besser als die anderen. The resulting discussions sparked important insights—revealing, for example, that while overall performance was good, there were problems under the surface. The problem with it is that you extrapolate away the fact that the management team before you worked very hard to get those results—that’s not a base case. Jetzt kostenlos nutzen, Keine Sorge, es ist nicht annähernd so kompliziert, wie es klingt. Their strategies are framed more around promises and financial goals than they are around choices. Das ist das Schöne an einer Balanced Scorecard – sie bringt deine unternehmensweiten Ziele mit den täglichen Aufgaben aller Mitglieder im Team zusammen. That’s super-important in a world of digital disruption. He was with insurance executives and everyone had just listened to this truly inspiring presentation about the paperless future of insurance. Looking forward to read more on leading workshops! So, what we want to do is go from spreading resources evenly like peanut butter, which is the enemy, to picking one-in-tens with breakout potential. If you want to really drive strategic change in your company, you should be its chief liquidity officer. Executives also need a point of view on how the future may unfold (forecast). “There is a lot of complexity in the cloud adoption journey and customers don’t often realize it. We love scenario analysis at strategy planning time, but who has ever seen that scenario analysis brought out again at performance review time? You’re going to make the big moves. Das Strategy Lab der Universität St. Gallen (HSG) entwickelt und erprobt neues Wissen und Ansätze in der Strategiedisziplin zur Anwendung in der Praxis. Sean Brown: Thank you for joining us for Inside the Strategy Room today. Can we start there?”. Interaktive Übungen wechseln sich mit … Die „Open-Space“-Workshop-Methode eignet sich besonders für Workshops mit einer großen Teilnehmerzahl, beginnend ab 50 Personen. Select Accept to consent or Reject to decline non-essential cookies for this use. Do this UX workshop with your team every two to four months, or as necessary. The aim is to keep energy and focus high and to encourage discussion and innovation without meandering away from the agenda. Without this expert steer, it is all too easy for a strategic workshop to simply run out of time (typically 4-6 hours per morning session) before all objectives have been fulfilled. Let me introduce another problem. Never miss an insight. Strategy Explorer – das Strategiewerkzeug für Teams: Für jedes Business die passende Strategie entwerfen (Dein Business) | Pastuszka, Stefan | ISBN: 9783869369341 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon. Verwende dieses Framework, um einen strategischen Plan zu erstellen, der auf die größten Probleme deines Unternehmens eingeht. If you think about the level of visibility that such practices imply for resource allocation, it’s much different from what you get when you just roll up a bunch of business-unit (BU) plans—an order of magnitude of difference. When regrouping, start with something they were saying giving them credit. What do we need to learn first as a building block for the next topic/session? The positive results, most in the company believed, reflected good execution and the success of a recent initiative to refresh the store format. One way to undo the package deal is to separate those different types of businesses. Communication Strategy. To see how these dynamics play out in practice, consider the experience of a global retailer that was revisiting its strategy after the previous one had delivered five years of strong earnings. He described how you can’t finish the strategy meeting until you have figured out what you will do tomorrow to start putting it into action. Mit der richtigen Positionierung lassen sich große Ziele schnell erreichen. And then AI [artificial intelligence] will tell you, based on how much you are investing and your technology and the sector you’re in, what your budget should be—as an outcome, not as an input. Send this separately (as a follow up) to the original workshop invite. Absent dumb luck, a strategy that doesn’t tap directly into such an understanding will underperform. What other tips have you learned leading workshops with your organization? There are eight shifts we propose (exhibit). Hat ein Ziel direkte Auswirkungen auf ein anderes? Subscribed to {PRACTICE_NAME} email alerts. There is some missed wiring in the way the incentive system works, so it’s little surprise that we are not getting these big moves to happen. For most businesses, however, the momentum case will be frightening. The most important question a strategist can ask is, why do we make the money? Während die meisten Frameworks für strategische Planung bei den Zielen ansetzen (hier wirfst du einen Blick in die Zukunft), beginnt dieses mit den Problemen (hier betrachtest du die gegenwärtige Lage). The company launched it in record time, to promising early results in both customer acquisition and levels of customer engagement. There is a reason, aside from the fact that markets are competitive, that companies aren’t making big moves. You will get on top of the trends. Du hast eine starke Vision für dein Unternehmen. Verwende dieses Framework, um den Fortschritt genau im Auge zu behalten. Verwende dieses Framework, um zu verstehen, welche internen und externen Faktoren deine Strategie beeinflussen können. Between these two extremes lies the strategic refresh, which is particularly relevant for organizations where a lot of valuable, ongoing strategy dialogue takes place among members of the top team. Ein Framework für strategische Planung ist ein Werkzeug, mit dem du und dein Team sich auf ein bestimmtes Element deines strategischen Plans konzentrieren werden. A focus on strategic building blocks also can help companies develop penetrating insights. Verknüpfe Tausende Apps für all deine Atlassian-Produkte, Führe eine erstklassige agile Softwareorganisation von der Entdeckung bis zu Bereitstellung und Betrieb, Ermögliche Dev-, IT Ops- und Business-Teams, großartigen Service in hohem Tempo bereitzustellen, Unterstütze autonome Teams, ohne die organisatorische Ausrichtung zu beeinträchtigen, Ideal für Start-ups, von der Gründung bis zum Börsengang, Die passenden Tools für wachsende Unternehmen. … One is the need to gain agreement—before creating strategy—on the essential decisions and the criteria for making them. BCG’s framework for a successful PMI has helped clients capture 9% more value from their M&A deals. In other words, if you just kept your current policies and capabilities, with no new initiative or investment, what would happen to the business? Das wird bei allen Beteiligten anstelle von Verwirrung oder Augenrollen viel Energie und Enthusiasmus hervorrufen. When they did, they saw a serious risk of cannibalization for one of the company’s existing businesses. "Auf unser Flughafenbeispiel könnten wir ein Framework für Gebäude anwenden, das darauf ausgelegt ist, dass sich Reisende schneller und effizienter durch den Flughafen bewegen können", fügt Wright hinzu. That’s a big matrix. | Erfahren Sie mehr über die Berufserfahrung, Ausbildung und Kontakte von Kathrin Jansen, indem Sie das Profil dieser Person auf LinkedIn besuchen The 9-Step Brand Strategy Framework. Consequently, they miss opportunities and threats, or create great paper strategies that remain unfinished in practice.
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